Through the course of this masterclass, students will learn how to

  • develop their specific brand strategy and its appeal to their target audience,

  • Define a brand positioning that is both meaningful and ownable.

  • Understand how to bring the brand through the entire organization, and

  • Develop the tools and processes to create an iconic brand and ensure brand consistency.


Julia Carcamo

As president and chief brand strategist at J Carcamo & Associates, Julia serves casino properties from coast to coast, providing brand strategy, creative services, and marketing training. She speaks and writes on a variety of casino and general marketing topics and is the author of the book, Reel Marketing: The Art of Building a Casino Brand. Julia is also co-founder of espÑOLA – a Hispanic marketing and engagement agency and Casino Marketing Monitor, the pulse of casino marketing.

For multiple property, multiple brands, please email for pricing.


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