Art of Creating and Maintaining an Iconic Casino Brand Masterclass

Through the course of this masterclass, students will learn how to

develop their specific brand strategy and its appeal to their target audience,
Define a brand positioning that is both meaningful and ownable.
Understand how to bring the brand through the entire organization, and
Develop the tools and processes to create an iconic brand and ensure brand consistency.

Instructor

Julia Carcamo

As president and chief brand strategist at J Carcamo & Associates, Julia serves casino properties from coast to coast, providing brand strategy, creative services, and marketing training. She speaks and writes on a variety of casino and general marketing topics and is the author of the book, Reel Marketing: The Art of Building a Casino Brand. Julia is also co-founder of espÑOLA – a Hispanic marketing and engagement agency and Casino Marketing Monitor, the pulse of casino marketing.

Registration Options

Single-Property Regional Casino ($5,000.00)
Multiple location; Single Brand ($7,500.00)

For multiple property, multiple brands, please email [email protected] for pricing.

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Art of Building and Maintaining an Iconic Casino Brand

Instructor

Julia Carcamo

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